DLFC MEMBERS
/ About the project
Dellafuente is one of Spain’s biggest urban artists. He created a football-inspired clothing brand called Dellafuente FC.
We wanted to take it a step further. It was time for Dellafuente FC to have real members, just like any real football club, turning old customers into new unconditional fans with exclusive perks.
We announced the membership with a one-hour video where Dellafuente read every member’s name, one by one. Thousands of fans watched live the whole thing looking for themselves, and the sharp-eyed ones even discovered hidden discounts along the way.
Client: Dellafuente FC
